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Digital Marketing For Dummies (For Dummies (Business & Personal Finance)), by Ryan Deiss Russ Henneberry

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From the Back Cover

Leverage Google® and Facebook® to grow your brand Automate your lead generation, sales and follow-up activities Access downloadable tools that put ideas into action Marketing has gone digital. Have you? Businesses used to rely on Yellow Pages, newspaper, and radio ads to drive new leads and customers through their doors. Those days are long gone. Companies today must navigate constantly-changing digital search and social channels such as Google, Facebook, YouTube, and even email and mobile to both acquire and communicate with customers. How can you keep up? Written for marketers and business owners, this book is sure to give you the competitive advantage you need. Inside… Generate free, organic traffic Acquire new leads and customers Craft landing pages that convert Build and monetize your email list Get "social" with your customers Buy online ads like a pro Master search marketing Track and measure key metrics

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About the Author

Ryan Deiss is Founder/CEO of DigitalMarketer.com. His pioneering digital marketing strategies have been directly responsible for hundreds of millions of dollars in online sales. Russ Henneberry is Director of Editorial at DigitalMarketer.com. His team generates thousands of leads and sales per month by executing "full funnel" content strategies.

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Product details

Series: For Dummies (Business & Personal Finance)

Paperback: 368 pages

Publisher: For Dummies; 1 edition (January 17, 2017)

Language: English

ISBN-10: 1119235596

ISBN-13: 978-1119235590

Product Dimensions:

7.3 x 0.9 x 9.2 inches

Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

54 customer reviews

Amazon Best Sellers Rank:

#15,057 in Books (See Top 100 in Books)

Guess who knows digital marketing better than anybody? That's right. It's Digital Marketer. Guess who's most qualified to teach digital marketing. Yep. Same answer. Digital Marketer has been responsible for massive business growth for me and many of my friends and peers. I highly recommend this book to help you master marketing online. Ryan Deiss and Russ Henneberry did a fantastic job!

Deiss and Henneberry have successfully been able to have articulated – in a sequence – a complicated business with a lot of moving pieces into a how to manual that even most inexperienced and technologically unsophisticated can understand.The book has tens of millions of dollars’ worth of R&D as it is essentially the same operating manual Deiss & Co has used to build his massive Digital Marketer enterprise. That is a lot of power to pack into a $29 book which shouldn’t be underestimated.Therefore there is no theory as compare to other similar books; Digital Marketing for Dummies contains pure results-driven content. A must read for anyone even thinking about starting a small business to scaling and buying media on the larger social networks.As of the time of this writing, I’ve purchased 14 copies – one for each employee in one of my businesses as required reading and onboarding.

I wanted to learn digital marketing, and set out to do just that. I could have relied on a bunch of amateurs on YouTube spouting garbage about how this or that method of advertising is "dead." Instead, I went to the experts and bought this book.It's true that digital marketing is continuously changing, but the tips, tricks, and methods in this book are going to be relevant in one way or another for years to come.I would have liked a more in-depth look at social media advertising (paid traffic), but that is really a small component of marketing in general.I'm torn between 4 and 5 stars here, but I'll go with 4 because I feel like the social media platforms needed more attention here.

Content that is over delivered. Great stuff!! An enlightening overview and comprehensive coverage of digital marketing. Empowering and truly inspirational!=)

This book is packed with highly actionable, up-to-date, and profitable action steps to use social media to grow your business. The information is presented in 5 main sections:Part 1: Getting Started with Digital MarketingPart 2: Using Content to Generate Fans, Followers, and CustomersPart 3: Generating Website TrafficPart 4: Measuring, Analysing, and Optimizing CampaignsPart 5: The Part of TensWondering about part 5? In this section, Ryan gives us three top 10 lists anyone can benefit from:1. The Top Ten common digiatl marketing mistakes2. Ten Trending digital marketing skills to add to your resume (even if you not looking for a job)3. Ten Essential Tools for Digital Marketing SuccessThank you Ryan for pouring yourself into this book.

I do a lot of training for new social media managers just entering the industry to serve their small business clients. When I saw the incredible step-by-step content of this book, I immediately bought a copy for each of my team members, and also recommend it as the first step in all of my personal Social Media Manager training clients. Previously we had a list of ebooks I would recommend, this resource, however, is an easy manual that can be kept on your desk. My copy is already highlighted, with sticky notes and action items noted. This book will give you an incredible foundation for digital marketing - that any size business can utilize and have actionable results quickly. I highly recommend and will continue to do so.

Ryan & Russ are the real deal. Great content in an organized fashion. Great reference for any level of digital marketer. Highly recommend!

In a world of "digital marketing experts and gurus" these guys actually know what they are talking about and provide real actionable advice not fluff. Highly recommend.

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